Centre for Content Promotion


IP Value and Extraction – SMU’s Master of Science in Innovation Program

SMU’s Master of Science in Innovation Program — June 1, 2017

On May 27th, CCP Founding Director and Counsel Frank Rittman addressed students enrolled in Singapore Management University’s Master of Science in Innovation program at the Lee Kong Chian School of Business. His presentation, entitled ‘Monetizing Filmed Entertainment: Then and Now’ was delivered to more than 40 post-graduate students enrolled in SMU’s specialized curriculum crafted for corporate managers, creative art professionals, technologists, entrepreneurs and practitioners keen on advancing innovation in their felds. Strucutred under the topic of value extraction, the day’s lectures emphasized the business acceleration aspect of innovation management and sustainable growth in the film, music, medical science, and retail industries.