CHRONICLES 2011 - 2020

In 2011, the CCP was rebranded as the Centre for Content Promotion. The continued evolution of mobile devices, high-speed internet, cloud computing, and artificial intelligence, along with the increasing dominance of streaming platforms, made digital content more accessible, personalized, and interactive. New forms of content creation, such as social media and podcasts, reshaped the digital landscape as consumer preferences shifted from traditional media consumption to subscription-based models, data-driven personalization, and ever-evolving monetization strategies.

At the same time, concerns about privacy and platform regulation emerged as services began collecting extensive data on users, including their behaviors, preferences, and locations, often for targeted advertising. The potential misuse and mishandling of this information, along with worries about public access to the internet, sparked debates on how to balance innovation with consumer rights. In response, the CCP’s focus shifted, marked by a 2016 partnership with Singapore Management University’s Applied Research Centre for Intellectual Assets and the Law in Asia and the launch of the CCP’s Insight & Analysis lecture series, featuring presentations from global scholars and industry experts.