New research of streaming consumption behaviour from the Leichtman Research Group, Inc. (LRG) finds that 74% of all U.S. households have signed up for at least one of the subscription video on-Demand (SVOD) services - Netflix, Amazon Prime, and/or Hulu – up from 64% in 2017, and 52% in 2015. Among those that have an SVOD service, 69% have more than one of these services – up from 51% in 2017, and 38% in 2015. Overall, 51% of U.S. households now have more than one SVOD service, an increase from 33% in 2017, and 20% in 2015.
